Overview

Lucie Hidlay Duvall is a partner in the Washington, D.C., office of Kirkland & Ellis LLP, where her practice focuses on consumer protection and antitrust matters, including those relating to data privacy and security, advertising and marketing, and financial practices. Her practice includes regulatory and criminal investigations and related litigation, internal investigations, class action litigation and compliance counseling.

Lucie advises companies on a wide range of federal consumer protection laws, including the Federal Trade Commission (FTC) Act, the Children’s Online Privacy Protection Act (COPPA), the Restore Online Shoppers’ Confidence Act (ROSCA), the Truth in Lending Act (TILA), the Telemarketing and Consumer Fraud and Abuse Prevention Act (TCFPA), the Telephone Consumer Protection Act (TCPA), as well as related FTC rules and guidance, including the Mail Order Rule, the Endorsements Guide, the Green Guides, the Negative Option Rule, the Health Breach Notification Rule (HBNR), and the Telemarketing Sales Rule (TSR). She also has experience counseling clients on state consumer protection statutes, including the California Consumer Protection Act (CCPA) and California Privacy Rights Act (CPRA), the California Unfair Competition Law (UCL), Illinois’ Biometric Information Privacy Act (BIPA), and a variety of other states’ Unfair, Deceptive or Abusive Practices (UDAP) statutes.

In addition, Lucie maintains an active pro bono practice, advising and defending individuals and nonprofit organizations in connection with immigration, record expungement, privacy, military benefits and election law matters.

More

Thought Leadership

Publications

“Prospect of Comprehensive Nationwide Privacy Legislation Reemerges,” Kirkland Alert, April 17, 2024

“The FTC’s Newly Rediscovered Penalty Offense Authority,” The Columbia Law School Blue Sky Blog, December 21, 2022

"New York’s Enhanced Automatic Renewal Law Imposes Additional Disclosure Requirements on Business-to-Consumer Contracts," Kirkland Alert, February 4, 2021 

“The Other Tech-Focused Initiative: The FTC’s Expanding Consumer Protection Efforts Targeting E-Commerce,” Antitrust Magazine, August 13, 2020

"Data Security Considerations for Businesses Allowing or Encouraging Employees to Work Remotely," Kirkland Alert, March 17, 2020 

Memberships & Affiliations

Virginia Bar Association

D.C. Bar Association

Credentials

Admissions & Qualifications

  • 2017District of Columbia
  • 2016Virginia

Education

  • University of Virginia School of LawJ.D.2016

    Articles Editor, Journal of Law & Politics

    Innocence Project Clinic

  • University of VirginiaB.A., Global Development Studies and Foreign Affairswith Distinction2013