Kirkland Advises Vericast on Sale of Digital and Print Marketing Businesses

Kirkland & Ellis is advising Vericast Corp. on the sale of its digital and print marketing businesses to R.R. Donnelley & Sons Company. The transaction was announced on March 18, 2023. RRD is buying the Vericast Digital Marketing & Technology business, which consists of a sophisticated set of digital marketing solutions that includes display advertising, contextual targeting, connected TV, dynamic mobile, digital out of home, social media marketing, email marketing, local search and zero-party data capture. RRD is also buying Vericast’s print marketing business, including shared mail and free-standing inserts, as well as digital and print coupon clearing business. The transaction is expected to close in the second quarter of 2024 subject to regulatory approval and other customary conditions.

Read the transaction press release

The Kirkland team is being led by corporate partners Ravi Agarwal, David Feirstein and Michael Amalfe and associate Inhae Song; debt finance partners Melissa Hutson and Yuli Wang and capital markets partners Joshua Korff and Jennifer Lee.