Pixelating pixel tracking: Tracking technology, regulatory risks and compliance pathways
In this article for Health Care Compliance Association's Compliance Today, Micah Desaire discusses online tracking technologies, potential regulatory risks associated with them and best practices for ensuring compliance while leveraging them.
"The rapid evolution of consumer privacy regulations in recent years has ushered in a new era for healthcare organizations and served as a test of HIPAA’s robustness. Healthcare regulatory agencies and privacy professionals are beginning to see the impact of third-party tracking technology on sensitive patient information collected and shared through first-party websites and apps. This discovery has resulted in regulatory guidance, enforcement actions, litigation from affected patients and consumers, and much debate among stakeholders."
