Kirkland Advises Forward Consumer Partners on Acquisition of Bar Keepers Friend
Kirkland & Ellis advised Forward Consumer Partners on its acquisition of SerVaas Laboratories, Inc., maker of Bar Keepers Friend, a brand of household cleaning products including powders, polish and cleansers. The transaction was announced on March 19, 2025.
Read the transaction press release
The Kirkland team included corporate lawyers Amanda Border, Kendahl Mordini, Cynthia Tremonte and Ross Taylor; tax lawyer Liam Murphy; debt finance lawyers Kathryn Leonard, Grant Bowen, Lucas Hinds and Morgan Sciumbato; banking regulatory lawyer Julie Kunetka; executive compensation lawyers Frances Tompson and Grace Zagorskis; employee benefits lawyers Caitlin Pyrce and Caitlin Bradford; employment & labor lawyers Christine Lacku and Maayan Sachs; technology & IP transactions lawyers Bernadette Coppola and Margot Sheridan; environmental transactions lawyers Jim Dolphin and Alex Noll; real estate lawyers Rob Miceli and Kate Plonsker; and international trade & national security lawyer Billy Phalen.
